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What newcomers need in the grocery aisle | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Kathy Chen and Robin Brown

For CPG brands, it’s important to be aware not only of the tastes newcomers bring with them to Canada, but of the image their brands have outside Canada’s borders. CPG firms can get some easy wins simply by leveraging the equity of brands in the company’s portfolio that already exist overseas.

http://www.canadiangrocer.com/top-stories/what-newcomers-need-in-the-grocery-aisle-44097
 

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